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How we started

 

 

I've always wondered—
what if emotions were not just something we feel,
but something we could choose, adjust, or even install?

 

 

 

The idea for Emotion Lab began as a personal experiment.
I was surrounded by people overwhelmed by their own feelings—
too soft, too reactive, too tired of being too much.
And others, who felt nothing at all.

I imagined a world where emotions were like modules:
selectable, wearable, swappable—like hearts you could plug in depending on the life you're living.
A heart for softness. A heart for control.
A heart that remembers what love feels like.
A heart that forgets.

What started as a concept sketch became a series of emotion modules.
Not to erase emotion,
but to help us them more gently, more intelligently survive.

Now, through Emotion Lab, I offer people the chance
to choose their heart, not just feel it.

 

 

How did it start

 

I always thought—
Emotions are not simply 'feelings'
What if you could 'select', 'control', and even 'install'?

The beginnings of Emotion Lab began as a personal experiment.
I see people around me who are so overwhelmed with emotion.
People who are too soft, too sensitive, or too emotionally exhausted.
And conversely, there are also people who feel nothing.

That's when I remembered.
What if emotions existed as modules?
Selectable, wearable,
What if there was something like a 'heart' that could be replaced depending on life's circumstances?

A heart for softness.
Heart for control.
A heart that remembers what love felt like.
And the heart that makes you forget.

This idea started out as just a sketch,
Rather than erasing your feelings now,
It has evolved into an emotional module to help us live more gently and intelligently.

Now through Emotion Lab,
People go beyond simply feeling emotions.
You have the opportunity to choose your own heart.

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EMOTION LAB Brand Philosophy

 

 

Reimagining emotions as a ‘wearable experience’.
Our hearts gently refine the inner self of people,
Protect and help you regain balance—one heart at a time.

 

 

Vision

 

Rather than emotions being hidden, feared, or suppressed,
We dream of a future where we are chosen, curated, and designed as part of ourselves.

We believe that emotions are not flaws to be fixed.
I believe it is a language and tool that can help us see life anew and redesign our ways of connecting.

 

Core Values

 

1. Emotional Autonomy
Helps you regulate your emotions and make choices in your own way.

2. Soft Technology
Emotion-based tools are designed to be sensitive, safe, and sensory-rich.

3. Playful Experimentation
We believe in trying, mixing, and feeling.
Nothing is fixed—everything is adjustable.

4. Empathetic Design
Every heart is carefully crafted to hold a single emotion—
From texture to color, with great care.

5. Radical Tenderness
We believe that softness is not weakness,
I believe that it is a power that we consciously choose in a sharp world.

emotion lab
user TESTIMONIALs

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Mechanical Heart

“It’s like having an internal switch. I finally get to pause the noise and just... execute.”
– Rachel K. / Startup PM

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Soft Heart

“I didn't know I needed softness until this. I've been falling asleep faster, and even calling my mom more.”
– Alex / College Student

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Natural Heart

“My breathing slowed down the moment I used it. It’s not dramatic—it’s like your body remembers calm.”
– Mika / Therapist

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Honey Heart

“Everything feels warmer. I laughed at dumb things. I even texted an old friend. 10/10.”
– Sam L. / Copywriter

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Ice Heart

“Sometimes you just need less. Less feeling, less chaos. This gave me space to breathe logically.”
– Jin / Robotics Engineer

© 2085 by k_min_ar___a fictional website created for non-commercial purposes

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